Behavioral issues in price setting in business-to-business marketing: A framework for analysis

Behavioral issues in price setting in business-to-business marketing: A framework for analysis

a r t i c l e i n f o Keywords: Business-to-business pricing Price setting Industrial pricing decisions Behavioral bias in pricing Business-to-business pricing research has often focused on developing rational and normative frameworks and models for pricing issues, strategies and tactics. However, there has been less attention given to behavioral models that help us understand the realities of ...

Sustainability and business-to-business marketing: A framework and implications

University Business Model Framework

The purpose of this study is to provide a framework for the university business model as a solution for universities to cooperate with businesses. The method of the present study is a qualitative case study and the research method of document analysis, focal groups have been used to collect data. In the documentation section, 60 documents related to academic business models were selected and an...

Strategic Cost-Cutting in Information Technology: toward a Framework for Enhancing the Business Value of IT

The increasing dependency of many businesses with information technology (IT)and the high percentage of the IT investment in all invested capital in businessenvironment ask for more attention to this important driver of business. Thelimitation of capital budget forces the managers to look for more wise investment inIT. There are many cost-cutting techniques in the literature and each of them ha...

A customer oriented systematic framework to extract business strategy in Indian electricity services

Competition in the electric service industry is highlighting the importance of a number of issues affecting the nature and quality of customer service. The quality of service(s) provided to electricity customers may be enhanced by competition, if doing so offers service suppliers a competitive advantage. On the other hand, service quality offered to some consumers could decline if utilities foc...